1. Payment Terms
- The monthly service fee is payable in advance unless otherwise agreed in
- Delay in payment may result in suspension of services, campaign pauses, delayed project execution, or withholding of deliverables until payment is
- If services are suspended due to delayed or non-payment by the client, the suspended period shall not be carried forward, adjusted, or compensated in the subsequent billing cycle.
- The monthly service period shall continue as per the original billing schedule, and no extension, credit, or deduction shall be applicable for the days during which services remained suspended.
- No work will commence until the agreed advance payment has been
- All payments made are non-refundable unless otherwise agreed in
2. Client Responsibilities
- The client agrees to provide all necessary account access, business information, approvals, branding assets, content, and other resources required to perform the agreed services.
- Any delay in providing approvals, account access, content, or feedback may affect timelines and campaign performance. The agency shall not be held responsible for delays or performance issues arising from such delays.
- The client is responsible for ensuring that all information, offers, product details, pricing, claims, and business details provided to the agency are accurate, legal, and compliant with applicable laws and platform policies.
3. Scope of Services
- Services will be provided strictly as mentioned in the approved proposal, quotation, or invoice.
- Any additional work requested outside the agreed scope shall be charged separately after prior approval from the client.
4. Performance Disclaimer
- Digital marketing results depend on various external factors including market demand, competition, audience behavior, pricing, product or service quality, website performance, seasonality, customer response, and platform
- The agency does not guarantee a fixed number of leads, sales, conversions, followers, website traffic, inquiries, engagement, keyword rankings, or return on investment (ROI).
- Digital marketing is a long-term process, and meaningful results require time, consistency, and continuous Clients are advised to remain patient, as lead generation, rankings, and business growth may not be achieved within the first few weeks or month of the engagement.
- For newly created advertising accounts, social media profiles, websites, or Google Business Profiles, initial performance may differ from established accounts due to limited historical data, audience signals, and platform Therefore, the agency does not guarantee the same level of performance or lead generation as older, well-established accounts.
- The client acknowledges that consistent collaboration, timely approvals, competitive offers, quality products or services, and adequate advertising budgets play a significant role in achieving successful marketing
5. Learning & Optimization Period
- Advertising campaigns, SEO, and other performance-based services require an initial learning and optimization period of approximately 1–3 weeks.
- During this period, strategies, creatives, targeting, and optimizations will be continuously refined based on campaign data and performance insights.
6. Platform Dependency
- Services are executed on third-party platforms such as Meta (Facebook & Instagram), Google, LinkedIn, YouTube, and other digital platforms.
- The agency is not responsible for changes in platform policies, algorithm updates, account suspensions, technical issues, service outages, rejected advertisements, or restrictions imposed by these platforms.
- If any third-party platform suspends, restricts, or bans the client’s account, the agency will provide reasonable assistance to resolve the issue but cannot guarantee account recovery or reinstatement, as such decisions are solely governed by the platform’s policies.
7. Content & Compliance
- The agency may create marketing content including ad copy, graphics, videos, AI-generated creatives, captions, and promotional materials as part of the agreed
- The client remains solely responsible for verifying the accuracy, legality, copyrights, trademarks, licenses, and compliance of all business-related information before publication.
8. Reporting & Strategy
- Performance reports will be shared periodically as per the agreed reporting
- All campaign strategies, recommendations, and optimizations will be based on real-time data, analytics, and industry best practices.
9. Intellectual Property
- All creatives, ad copies, designs, reports, strategies, and marketing assets developed by the agency remain the intellectual property of the agency until all outstanding payments have been cleared.
- Upon full payment, ownership or usage rights of the final deliverables shall be transferred as mutually agreed.
10. Confidentiality
- Both parties agree to maintain the confidentiality of all business information, account credentials, customer data, marketing strategies, and proprietary information shared during the course of the engagement.
11. Limitation of Liability
- The agency shall not be liable for any indirect, incidental, consequential, or business losses arising from platform changes, market fluctuations, client decisions, technical failures, third-party service interruptions, or other factors beyond its reasonable control.
12. Service Suspension
Services may be suspended or paused under any of the following circumstances:
- Non-payment of
- Delay in approvals or required
- Failure to provide required account
- Violation of advertising or platform policies by the
- Abusive, unethical, or unlawful conduct towards the agency or its
13. Termination
- Either party may terminate the agreement by providing a minimum of 30 days’ prior written notice.
- Once work for a billing cycle has commenced, no refund shall be provided for that billing cycle.
- Any pending dues must be cleared before termination is considered
Service-Specific Terms
A. Meta Ads / Advertising Management
- The advertising budget (ad spend) is separate from the agency management fee and must be paid directly by the client to Meta or any third-party ads platform.
- The client must provide the agency with access to the Meta Ads Manager, Facebook Page, Instagram Account, and other required assets.
- Campaign budgets, scaling, or significant strategy changes will only be implemented after client approval.
- The agency does not guarantee a fixed Cost Per Lead (CPL), lead volume, sales, or conversions.
- The agency is not responsible for ad account bans, policy violations, rejected advertisements, or page restrictions, although reasonable assistance will be provided wherever possible.
B. Social Media Management (SMM)
- The agency will create and schedule content according to the agreed content calendar and package.
- The client must review and approve content within the agreed
- Delays in approvals may result in delayed posting
- Organic follower growth, engagement, reach, or viral performance cannot be guaranteed, as these depend on audience behavior and platform
C. Search Engine Optimization (SEO)
- SEO is a long-term marketing strategy, and noticeable improvements generally require several months.
- The agency does not guarantee first-page rankings, specific keyword positions, traffic increases, or lead generation.
- Search rankings may fluctuate due to search engine algorithm updates, competitor activities, website changes, and other external factors.
- SEO performance depends on website quality, technical health, content quality, domain authority, competition, and search engine policies.
D. Google Business Profile (GBP) Management
- The client must provide Owner or Manager access to the Google Business
- The agency will optimize the profile, publish posts, update business information, upload images, and manage reviews only if included in the selected service
- Google solely controls profile visibility, local rankings, verification, suspensions, and reinstatements.
- The agency cannot guarantee top local rankings, increased calls, or business inquiries through Google Business Profile.
E. Website Services (If included)
- The client shall provide all required website content, images, branding materials, and approvals.
- Minor revisions included in the proposal will be Additional revisions or major scope changes may incur additional charges.
- The agency is not responsible for delays caused by hosting providers, domain registrars, third-party integrations, or external technical issues.
F. Creative Design Services
- Design revisions are limited to the number specified in the proposal or
- Additional revisions or complete redesign requests beyond the agreed scope shall be charged separately.
G. AI-Generated Content
- The agency may use AI-powered tools to improve efficiency and
- While every effort is made to review AI-generated content, the client is responsible for verifying factual accuracy and business-specific information before publication.
Additional Charges & Third-Party Services
- Any third-party paid tools, software, plugins, premium themes, stock images, stock videos, AI tools, SEO tools, automation software, CRM systems, email marketing platforms, or any other paid services required for the project are not included in the agency fee. The cost of such services shall be borne by the
- Charges for domain registration, web hosting, SSL certificates, business email services, Google Workspace, Microsoft 365, WhatsApp Business API, SMS gateways, Meta Verification, premium integrations, and similar third-party services are separate from the agency fee and shall be paid by the client.
- If the client requires the agency to create new social media accounts (such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, or similar platforms), a one-time setup fee of ₹2,499 per platform will be applicable.
- If the client requires the agency to create and set up a new Google Business Profile (GBP), a one-time setup fee of ₹2,999 will be This includes profile creation, basic optimization, and assistance with the verification process. However, profile verification is solely controlled by Google, and the agency cannot guarantee verification approval or timelines.
- Any additional setup, migration, integration, technical support, consultation, training, or custom work outside the agreed scope of services shall be charged separately after prior approval from the client.
- Any on-site visit required for Google Business Profile setup, verification, or related services shall be charged separately. Visit charges will vary depending on the client’s location.
Acceptance
By making the payment, the client acknowledges that they have read, understood, and accepted these Terms & Conditions and agree to abide by them throughout the service period.
Brandtisers Media reserves the right to update or modify these Terms & Conditions at any time. Any revised terms shall apply to future service agreements or renewals and will be communicated to the client where applicable.